About Us
Affectiona is a sustainable, purpose-driven lifestyle brand that brings people together through sustainable, thoughtful and modern design. We create everything from handcrafted wall art to timeless accent pieces that bring character to any space.
Every piece in our collection is ethically sourced, carefully curated, handcrafted, and created in collaboration with skilled artisans in India and Turkey using ancient techniques that have been passed down from generation to generation—real individuals whose work adds meaning and connection to your home.
We believe in understanding the story behind the products we bring into our lives, as well as the broader impact our choices have—not just on the environment, but also on the communities and artisans who craft them.
At Affectiona, our artisan partners are part of our extended global family. We stay connected regularly, ensuring their well-being, financial independence, and the sustainability of their communities. Their happiness and success are at the heart of everything we do.
Meet the Founder
I'm Sumit, the heart behind Affectiona—a passion project inspired by my grandnani. Affectiona isn't just a brand; it's my way of sharing the warmth and love passed down through generations.
Growing up, I was captivated by how my mother's ancestral home told stories through its decor; each piece filled with love and meaning. That same feeling of affection is what I aim to bring to life through Affectiona, where every product is infused with warmth and heart.
Our Beliefs
We believe in slow design. By collaborating with artisan groups worldwide, we help preserve and celebrate traditional craftsmanship. We cherish the uniqueness of small-batch, limited-edition homewares designed to be treasured for years.
We believe in understanding the origins of what we buy and how it impacts the planet, the people, and the communities involved in its creation.
Every product at Affectiona—whether made in partnership with like-minded cooperatives or sourced from global artisans sharing our values—reflects our commitment to sustainability, ethical production, and traceability.
Our Impact
Every Affectiona purchase helps create meaningful income opportunities for artisans, their families, and their communities. We provide a platform for these talented makers to share their craft with a global audience.
Our mission extends beyond our products. By supporting artisan partnerships and funding impactful initiatives, we aim to make a difference. Through philanthropic efforts like clean water access and livelihood programs, we’ve contributed to improving the lives of countless individuals worldwide. Together, we’re building a more sustainable and connected future.
